diff --git a/doc/method-chaining.dox b/doc/method-chaining.dox
new file mode 100644
index 000000000..9ed291b49
--- /dev/null
+++ b/doc/method-chaining.dox
@@ -0,0 +1,66 @@
+namespace Magnum {
+/** @page method-chaining Method chaining
+
+@brief Little feature helping to reduce typing and encourage best practices.
+
+Method chaining ([Wikipedia](http://en.wikipedia.org/wiki/Method_chaining)) is a
+feature which allows you to chain method calls one after another without
+repeatedly specifying variable the method is called on. Its primary goal is to
+reduce unnecessary repeated names, improving code readability.
+
+%Magnum uses this feature for configuring OpenGL objects (such as various mesh
+and framebuffer options, shader uniforms etc.). Because OpenGL was designed with
+"bind-to-modify" approach, most configuration calls need to bind the object
+first and only after that change the parameters (unless @extension{EXT,direct_state_access}
+extension is available to avoid this). To reduce unneeded bind calls, %Magnum
+binds the object only if it is not already bound somewhere. Method chaining
+encourages you to configure whole object in one run, effectively reducing the
+number of needed bindings. Consider the following example:
+@code
+Texture2D *carDiffuseTexture, *carSpecularTexture, *carBumpTexture;
+
+carDiffuseTexture->setStorage(5, Texture2D::InternalFormat::SRGB8);
+carSpecularTexture->setStorage(3, Texture2D::InternalFormat::R8);
+carBumpTexture->setStorage(5, Texture2D::InternalFormat::RGB8);
+carDiffuseTexture->setSubImage(0, {}, diffuse);
+carSpecularTexture->setSubImage(0, {}, specular;
+carBumpTexture->setSubImage(0, {}, bump);
+carDiffuseTexture->generateMipmap();
+carSpecularTexture->generateMipmap();
+carBumpTexture->generateMipmap();
+@endcode
+
+This code is written that similar configuration steps are grouped together,
+which might be good when somebody needs to change something for all three
+textures at once, but on the other hand the code is cluttered with repeated
+names and after each configuration step the texture must be rebound to another.
+With method chaining used the code looks much lighter and each object is
+configured in one run, reducing count of bind calls from 9 to 3.
+@code
+carDiffuseTexture->setStorage(5, Texture2D::InternalFormat::SRGB8)
+    ->setSubImage(0, {}, diffuse)
+    ->generateMipmap();
+carSpecularTexture->setStorage(3, Texture2D::InternalFormat::R8)
+    ->setSubImage(0, {}, diffuse)
+    ->generateMipmap();
+carBumpTexture->setStorage(5, Texture2D::InternalFormat::RGB8)
+    ->setSubImage(0, {}, bump)
+    ->generateMipmap();
+@endcode
+
+Method chaining is not used on non-configuring functions, such as Framebuffer::clear()
+or Mesh::draw(), as these won't be commonly used in conjunction with other
+functions anyway.
+
+Method chaining is also used in SceneGraph and other libraries and in some cases
+it allows you to just "configure and forget" without even saving the created
+object to some variable, for example when adding static object to an scene:
+@code
+Scene3D scene;
+
+(new MyObject(&scene))
+    ->rotateX(90.0_degf)
+    ->translate({-1.5f, 0.5f, 7.0f});
+@endcode
+*/
+}
diff --git a/doc/tips.dox b/doc/tips.dox
index 85e0d6ad4..88800e65d 100644
--- a/doc/tips.dox
+++ b/doc/tips.dox
@@ -2,8 +2,9 @@ namespace Magnum {
 /** @page tips Tips and tricks
 @brief Hints for better productivity and performance.
 
-- @subpage portability - @copybrief portability
-- @subpage best-practices - @copybrief best-practices
-- @subpage compilation-speedup - @copybrief compilation-speedup
+- @subpage method-chaining -- @copybrief method-chaining
+- @subpage portability -- @copybrief portability
+- @subpage best-practices -- @copybrief best-practices
+- @subpage compilation-speedup -- @copybrief compilation-speedup
 */
 }